Frequently Asked Questions

80% muscle meat, 10% organ meat, and 10% edible bone is a good rule of thumb.

For cats, your can alternatively swap out the muscle meat for 10% green tripe and 70% muscle meat, and for dogs, you can swap out the 70% muscle meat for 55% muscle meat and 25% green tripe.

Read more on nutritional information here


Health Benefits of Raw Feeding

There are numerous arguments over the health effects of feeding commercial pet foods, and many raw feeding pet owners claim to have noticed a significant increase in overall health after switching to a raw food diet.

After a few weeks on raw you will start to see an improvement in their health. After a few months, the benefits are incredible and the list of health benefits are endless!

  • No more allergies, this is due to cereals and preservatives in kibble.
  • More mental stimulation: When they have to figure out how to attack their food – helps stop boredom.
  • Smaller, less smelly poops: The meat/bone is broken down in the dogs and cats acidic stomachs more easily than kibble (which requires a more alkaline stomach) which equates to less waste.
  • They enjoy their food and look forward to meal times with excitement.
  • Stronger immune system: Helps create a stronger, healthier immune system so more resistant to disease and ill health.
  • Shiny healthy coats.
  • Pearly white teeth: Healthy gums and sweet breath (no tooth decay, or periodontal disease, therefore no infection on the gums and no bacteria swallowed with every gulp of saliva, this in turn leads to reduced chances of heart, kidney and liver disease).
  • Better concentration with commands and less hyperactive, yet more energetic.
  • Easier to keep at the right weight.
  • Better muscle tone.
  • Less vet visits

What nutrients are in Meat, Meaty Bones and Organs?

Raw meaty bones are living tissue composed of living cells and just like any part of the body, they are a complex source of biologically balanced protein, minerals, calcium, copper, iodine, iron, magnesium, zinc and manganese.

Meats are high in phosphorus, bones are high in calcium. When meat is fed with 10% bone you have the exact ratios of calcium to phosphorus required by a dog. Whole prey, fish, eggs and tripe also have a balanced ratio.

Don’t be afraid to feed your cat or dog different or unusual things. Try chicken feet, venison trachea, tails, lung, kidneys, testicles and pizzles (penis). These are loaded with chondroitin and glucosamine which help to build healthy joints.

Organ meat should not exceed 10% of the overall diet and half of that should be liver.
Liver – Has a vast range of important nutrition. It has the most concentrated source of vitamin A as well as vitamin D, E and K in substantial quantities. It is also an excellent source of the minerals zinc, manganese, selenium and iron. It also contains vitamin A, all the B vitamins, particularly B1, B2, B3, B5, B12, biotin, folate (B9) and is a good source of vitamin C. Liver provides a source of good quality protein and the essential fatty acids, both the Omega 3 and Omega 6 type. It is a fantastic food for your dogs and cats. Feed only two or three times a week.

Kidneys – Supply good quality protein, essential fatty acids and many vitamins including all the fat soluble vitamins A, D, E and K. Kidneys are a rich source of iron and all the B vitamins. They also have good levels of zinc.

Heart – Is an excellent source of protein, B vitamins and iron. It contains some essential fatty acids and a little vitamin A. Heart contains good levels of taurine which is important food …. For the heart.  Remember, the heart is muscle meat, not offal.

Taurine – is important for cats’ wellbeing and is found in animal based protein (i.e. meat, offal). A lack of taurine causes eye problems (from eye degeneration to blindness), hair loss, tooth decay and a weak and enlarged heart.

Raw Whole Eggs (free range) – with shells (a perfect ratio of phosphorus to calcium) can be fed two or three times per week. Feed the whole egg to your dog. Egg yolks are an excellent source of magnesium, calcium, iron, folate, vitamin A, E and B6 and free range eggs have lots of Beta Carotene.

Raw Green Tripe – has long been quoted as being “the finest of all natural foods”. It should be unprocessed and unbleached. Raw green tripe is creamy light brown/slightly green in colour and is straight out of the animal and is a great food. It is the edible lining and accompanying content of a cow or other grass eating animals’  (venison and lamb) first or second division of the stomach. Paunch tripe comes from the large first stomach division and honeycomb tripe comes from the second division.

Both dogs and cats benefit from eating tripe as it contains a very diverse profile of living nutrients including digestive enzymes, Omega 3 & 6 fatty acids, vitamin B, probiotics and phytonutrients. Raw green tripe has a very good calcium to phosphorus ratio, it is not an essential part of the diet, yet it is extremely nutritious. Tripe should be from grass fed herbivores not grain fed to get maximum nutritional benefit.

Why raw meat but not kibble?

Dogs and cats have sharp teeth designed for grabbing, ripping, tearing, shredding and shearing meat. Their jaws work up and down, not side to side like a cow chewing grass.

Kibble manufacturers enrich their products by adding vitamins and minerals after drying. The heating process used reduces the level of naturally occurring nutrients.

Commercial pet foods, dry foods in particular, often contain a large amount of grains. Grains are not a natural part of the dogs or cats diet.

Dogs and cats do not have the ability to digest grains properly, so instead extra strain is put on the liver as it has to produce more bile to break down the insoluble fiber. Grains suppress the immune system, they are mucous forming and provide an ideal environment for parasites to thrive in. Grains also contribute to the formation of dental plaque and tartar on the teeth, as well as bad breath and flatulence. Dogs and cats have no dietary requirements for carbohydrates, nor are they equipped with the teeth to process them.

Because cats are obligate carnivores, it is believed that a switch to a predominantly meat based raw diet is beneficial due to cats inability to digest grains.

The corn based protein found in kibble (which is cheaper to manufacture) is not as good as the protein found in meat, meaty bones and offal.

You may find that if your pet has allergies, this may be due to the grains or the preservatives in the kibble.

You may also notice that your dog and cats gains weight easily even though it may have plenty of exercise. With raw meat/meaty bones and organ meat, they will get all the nutrition they need and none of the stuff they don’t need. A healthy weight should be maintained when eating raw food.


Cat Feeding Guide

Cats will eat between half and one cube of our minced cubes per day.

For kittens up to 12 months, feed up to twice the amount you would feed an adult cat and more often.

Every cat is different, so use your own judgement when feeding your cat.

The transition may be easy or it may require a little work, but be patient and persistent, a raw meat diet (Prey Model Diet) is the best thing you can do for your cats and kittens for their health and well being.

  • If your cats/kittens are on kibble at the moment, they will be used to grazing all day which is not good for them.
  • Cats/kittens need regular meal times. Cats should be fed between two and four times a day however, most people are busy and not around to feed their cats this many times. Kittens (up to a year) need to be fed more often.
  • Cats and kittens need fresh meat, they do not like the smell of ‘old’.  The easiest way to feed our meat blends is to take the next days portion out of the freezer and let it defrost naturally. (cats prefer room temperature meat – this is the closest to blood temperature).  If you leave it in the fridge, it will be a little cold for them so add a little boiled water which will provide them with a yummy gravy. Every cat is different, some eat a little and some love their food and eat a lot.  We suggest you start with half a cube per day per kitten (as kittens need more food per body weight than cats).  If you can try and eliminate all dried food from their diet but if you can’t choose a good quality grain free kibble.  You will find it is easier for a kitten to take to a raw meat diet than an older cat that is set in their ways.  Be patient when changing your cat from kibble to raw as it might take some time, but don’t give up.  Keep in mind that you are doing the very best for their health and longevity.
  • We recommend that you weigh your cats and kittens before you start on raw and keep notes on what they like. This will enable you to check on whether you are feeding enough/too much and also remember what meat they like.
  • It is always best to have a variety of meat and fish blends, they may like some better than others but this will enable your cats and kittens to get used to a wide range of foods as this will prevent them being ‘fussy’.
  • The transition may be easy or it may require a little work, but be patient and persistent, a raw meat diet (Prey Model Diet) is the best thing you can do for your cats and kittens for their health and well being.
  • One of the most important things your kitten/cat needs is Taurine.  Animal protein is the best way to give your kitten/cat the Taurine it needs. Cats are true Carnivores so they do not need any grains or vegetables.
  • Please feed your cat/kitten either on stainless steel, glass or ceramic plates or bowls. Do not use plastic as they scratch and can harbour bacteria.
  • You will notice a vast difference in the litter tray; your cats/kittens stools will become a lot drier (this is normal) and will be a lot less smelly. Soft, smelly poop is actually a sign that your cat is not eating the right kind of food.
  • You may notice that your cats/kittens are drinking less water, this is normal as they will get the liquid they need from the raw meat.
  • After a week or two you will notice a change in your cat/kittens coat; the fur will get soft and silky and the skin will improve too (less flaky and dry).
  • The ratio for a cat is either 70% muscle meat, 10% tripe, 10% bone & 10% organ meat (if your cat likes tripe) or 80% muscle meat, 10% bone and 10% organ meat.
  • All our meat blends are suitable for cats. However, what we would recommend you choose meat blends that do not have any tripe in and purchase the tripe separately. Add a teaspoon tripe to their meat at a time.  If they like it, you can add more. Tripe is such an awesome food as it contains bucket loads of nutrients and Omegas and is a very gentle food and will in no way harm your cats/kittens.

Dog Feeding Guide

Most dogs eat around two to three percent of their ideal adult weight per day. Please see chart below.

Puppies under 12 months will need to eat more as they are more energetic. Feed up to twice the amount per kg you would feed an adult dog.

Every dog is different, so use your own judgement when feeding your dog.


All of our pet food is wild caught, free range New Zealand game!

Sourced from New Zealand, all wild rabbit is shot then gutted and chilled quickly. Rabbit meat is low in calories, cholesterol, saturated fats and sodium, and high in vitamin B12, calcium and phosphorus.

Sourced from New Zealand, only shot possum (not trapped) is used.  It is gutted and chilled quickly to preserve freshness. Possum is more popular with dogs and has a gamy smell. Possum meat is high in Omega 3 and 6, high in protein and low in fat.

Sourced from New Zealand, wild goat has a more diverse diet so potentially a better nutritional profile. Goat meat is high in iron, protein, and potassium and low in cholesterol and sodium.

Sourced from New Zealand, wild venison (Red deer)  is low in fat, high in protein and iron and a great source of vitamin B2, B3, B6 and B12.

A very good source of iron & protein, good source of vitamin B1, B2, B3, B6, B9, B12, calcium, phosphorus, potassium, Omega 3, excellent source of Omega 6 & taurine. Whole chicken pieces (antibiotic and growth hormone free) are used, not just the carcass.

Duck is a rich source of selenium and Zinc which are crucial for enzyme function. Zinc also boosts the immune system, and Selenium helps thyroid function.  Duck necks are great for dental hygiene.

Kangaroo is a great meat; very lean, and contains lots of iron, zinc, protein and conjugated linoleic acid (CLA) – the fatty acid that may help prevent cancer, atherosclerosis, and osteoporosis. CLA has also been shown to aid in the management of glucose and insulin levels. Kangaroo contains 5 times as much CLA as Lamb. Roo is especially good for dogs and cats with allergy issues.  Kangaroo will be on the menu soon!

Green tripe contains essential fatty acids, Omegas 3 & 6, protein and the ideal Calcium to Phosphorus ratio of 1:1 (which is vital for proper bone and joint development and sustainability).  Also, the overall pH is on the acidic side which is better for digestion and includes Lactic Acid Bacteria, more commonly known as the probiotic ingredient Lactobacillus Acidophilus.  Great for healthy cats & dogs and those with gastrointestinal issues.

Salmon contains important peptides that may provide support for joint cartilage, insulin effectiveness and control of inflammatory digestive tract conditions. It is also rich in Omega 3 fatty acids; Omega 3 fatty acids have been linked to coat/skin health. We use whole salmon smolt, which is nutritionally superior to just frames and head.

Contact us

Have a question about cat and dog nutrition?

We’re here to help, we have plenty of helpful advice, and can point you to the right resources if you have any questions!