Prey Model Diet

The Healthy, High Animal Protein Diet for Cats & Dogs

Recommended and endorsed by leading animal nutritionists for both cats and dogs, more pet owners than ever before are moving their cats and dogs on to a healthy prey model diet.

Our Prey Model Variety Meat Boxes are made up of a very precise blend of muscle meats, organs and bones, specifically assembled to provide the exact ratio of nutrients and proteins to form the perfectly balanced diet for your furry

The Many Health Benefits of Changing to a Prey Model Diet

There are numerous arguments over the health effects of feeding commercial pet foods.  An increasing number of pet owners claim to have noticed a significant increase in overall health after switching to a prey model diet.

Healthier guts, whiter grins and increased energy are just some of the positive changes common in pets who switch to prey model feeding programmes.  After just a few weeks, owners report a noticeable improvement in their pet’s health. After a few months, the benefits are incredible and can include:

Select your pet to view the options available and the health benefits of switching to a prey model diet.

Raw Is Best
What should your pet eat?

Raw Meat Dietary Solutions
for Cats & Dogs



Muscle Meat


Organ Meat


Edible Bone

Meals consisting predominantly of muscle meat (containing high levels of phosphorus), with the addition of 10% bone (high in calcium), provide the ideal ratio of calcium to phosphorus required by most cats. Organs do not exceed 10% of the overall diet and approximately half of the organ meat is made up of liver.


Muscle Meat




Organ Meat


Edible Bone

A viable alternative to an 80% muscle meat diet, this diet offers an excellent alternative or introductory stage. By substituting 25% of the muscle meat for tripe, we retain an excellent blend of phosphorus, living nutrients, omega 3 & 6 fatty acids, vitamin B, probiotics and phytonutrients, whilst the 10% bone content ensures the exact ratios of calcium to phosphorus required by a cat.

Tripe contains bucket loads of nutrients and omegas and is a very gentle food that will in no way harm your cat.


Muscle Meat


Organ Meat


Edible Bone

Meals consisting predominantly of muscle meat (containing high levels of phosphorus), with the addition of 10% bone (high in calcium), provide the ideal ratio of calcium to phosphorus required by most cats. Organs do not exceed 10% of the overall diet and approximately half of the organ meat is made up of liver.


Muscle Meat




Organ Meat


Edible Bone

A viable alternative to an 80% muscle meat diet, this diet offers an excellent alternative or introductory stage. By substituting 25% of the muscle meat for tripe, we retain an excellent blend of phosphorus, living nutrients, omega 3 & 6 fatty acids, vitamin B, probiotics and phytonutrients, whilst the 10% bone content ensures the exact ratios of calcium to phosphorus required by a cat.

Tripe contains bucket loads of nutrients and omegas and is a very gentle food that will in no way harm your cat.

Raw Feeding for Your Cat

An increasing number of vets have embraced the prey model diet, agreeing that the balanced blend of nutrients and vitamins is more beneficial for cats (and dogs) than dry food.  When fed only dry food, cats can become chronically dehydrated, leading to severe health problems.

Cats are true carnivores (physiologically and anatomically), designed to eat and digest whole, raw prey.

If we want to understand the dietary needs of cats, we must look at cats as they live in the wild and not at how they have come to live as domesticated animals.

A cat’s gut is much shorter than ours, meaning that unlike humans they lack the ability to fully digest and utilise the nutrients in plant material.

In the wild, cats may receive a small amount of grain and other plant material from the stomachs of their prey but like their wild cousins, domestic cats do not need large amounts of grain.  In fact, cats have no nutritional need for grains whatsoever (in ancient Egypt, cats guarded the granaries against grain eating rats!)

Although theoretically, cats may get enough protein from plant material to exist, they need taurine in order to thrive.  Taurine is found primarily in the muscle meat of animals and is most highly concentrated in the heart and liver.

Both cats and dogs are designed to digest their food quickly due to the acidic nature of their stomachs and dry foods require an alkaline stomach in order to break the food down. This makes digestion of kibble type dry foods much more difficult and is just one reason why a prey model diet has proven to be the much healthier choice for both animals.

If your cats or kittens currently eat kibble, they will likely be accustomed to grazing at their food throughout the day.

It has been scientifically proven that cats and kittens need fresh meat, so whilst grazing at kibble is common, it’s far from healthy.  Cats instinctively dislike the smell of ‘old’ food and will routinely reject meals that they deem to be stale, making it both impractical and unhealthy to stick to the old grazing routine on the new prey model diet.

Ideally, a cat should be fed meals between 2 and 4 times per day, depending on practicalities (many people are not with their cats all day and unable to stick to a schedule of 4 separate mealtimes), although kittens (up to 1 year of age) do need to be fed more often.

To feed our balanced meat blend blocks to your cat or kitten, let the block defrost naturally.  Keep what you do not need in the freezer, to keep the food fresh.  There are no preservatives in our food, so keeping them frozen until needed is essential.

Cats prefer room temperature meat as this is the closest to the blood temperature of a kill.  If you find the meat is a little cold, you can always add some boiled water which gives them a yummy gravy.

Every cat is different: some eat a little and some love their food and eat a lot.

When transitioning to prey model meals, we suggest you start off with either 1 or half a cube per day, per cat (kittens need more food per body weight than fully grown cats).  Where possible, try and eliminate dried food immediately from your cat’s diet, but if you can’t do this straight away choose a good quality kibble.  Do not mix dry kibble with raw food: if your cat needs to transition gradually to a prey model diet, ensure that kibble and prey model meals are served separately.

Kittens typically adapt to prey model diets quicker than older cats who (like humans) may have become set in their ways.  The key to success is patience: it might take some time, but don’t give up!  Bear in mind that the long-term health gains in transitioning your cat to the prey model will a worthwhile reward for your persistence.

We recommend weighing your cats and kittens before commencing a prey model diet, as well as keeping notes on what foods they prefer.  This allows you to check on whether you are feeding enough or too much and to keep track of which blends they like.

It is always best to feed a variety of meat and fish blends to your cat: although each individual cat will usually like some foods more than others, maintaining variety enables your cats to get used to a wide range of foods and prevent them from becoming ‘fussy’.

Meats sourced from different animals and animal organs also contain varying levels of nutrients and vitamins, so variety is very much also recommended for health reasons.

Taurine is one of the most important nutrients in your cat’s diet and animal protein is by far the best way to ensure your cat receives the taurine it needs.

If your cat uses a litter tray, you will notice a vast difference in the litter tray; your cat’s stools will become a lot drier (this is normal) and will be a lot less smelly.  Soft, smelly poop is a sign that your cat is not eating the right kind of food.

After a week or two, you will notice a change in your cat’s coat; the fur will get soft and silky and the skin will likely also improve, becoming less dry and flaky.

For further information on providing healthy nutrition to your cat via the prey model diet, we recommend visiting

A typical cat will eat between 50-100 grams of our meat per day, although appetites vary.  Every cat is different, so it is important to rely on your own best judgement or (where your cat suffers from known health issues) veterinary advice.

For kittens up to 12 months, feed up to twice the amount you would feed an adult cat and with more regularity.

Feed your cat or kitten either on stainless steel, glass or ceramic plates or bowls.  Do not use plastic as they scratch and can harbour bacteria.

You may notice that your cat drinks less water; this is normal as cats receive the liquid they need from the meat and juices in our products.

The ratios recommended for a cat are either 70% muscle meat, 10% tripe, 10% bone & 10% organ (if your cat likes tripe), or 80% muscle meat, 10% bone and 10% organ.

All our meat blends are suitable for cats although we recommend that at first you choose meat blends that do not have any tripe in and purchase / add the tripe separately.  Add a teaspoon of tripe to their meat at a time and if they like it, you can add more.

What Meat Blends Should I Start Off With?
  • Rabbit & Goat
  • Salmon
  • Hare
  • Turkey
  • Goat
  • Wallaby
  • Chicken and Liver
  • Just Beef (not a prey model blend but very bloody: this is a great food to start off with)
  • Beef Heart, Cheek & Tongue (as above).
Special Treats for Your Cat
  • Liver (beef, veal, lamb, goat & venison)
  • Lung (Lamb, beef, venison)
  • Chicken necks
  • Venison chews/jerky
  • Venison meat
  • Venison Tongue
  • Kangaroo meat

What Are the Health Benefits of Using Organs?

There are many organs that can be beneficial to your cat’s or dog’s diet.  Don’t be afraid to feed your pet different or unusual things such as chicken feet, venison trachea, tails, lung, kidneys, testicles and pizzles (penis).  These are all examples of foods loaded with chondroitin and glucosamine, which help to build healthy joints.

If you cannot source these items raw, you can substitute with dehydrated versions. We sell dehydrated venison trachea, lamb trachea, venison gullets, lamb lung, venison lung and more, both in store and online for delivery nationwide.

Organ meat should not exceed 10% of the overall diet, with approximately half of the organ meat in our frozen products made up of liver.  Let’s take a look at the nutritional benefits contained within the different organs included within our variety meat boxes:


Liver has a vast range of important nutrition qualities.  It contains the most concentrated source of vitamin A, as well as containing substantial quantities of vitamins D, E and K.

Liver is also an excellent source of minerals including zinc, manganese, selenium and iron, and contains all the healthy B vitamins, particularly B1, B2, B3, B5 and B12, biotin and folate (B9).

An excellent source of good quality protein and of the essential fatty acids, both Omega 3 and Omega 6, we recommend feeding our liver product two or three times a week maximum, limiting to 5% of your cat or dog’s overall daily food intake.

Raw Whole Eggs (Free Range)

Whilst they may not sound particularly appetising to homo sapiens, raw whole eggs, complete with shells (providing the perfect ratio of phosphorus to calcium), can be fed two or three times per week to cats or dogs with strong gastric acidity (i.e. animals who are established raw food eaters). 

Egg yolks are an excellent source of magnesium, calcium, iron, folate, vitamin A, E and B6, and free-range eggs (the only eggs we use) contain lots of Beta Carotene.

Feed the whole egg to your dog or cat, including the shell which can be ground up to a powder and sprinkled on top of the rest of the egg.  Shells contain calcium, potassium and magnesium amongst other microelements and are extremely healthy. 


We all know it’s important to have heart!  Heart is an excellent source of protein, B vitamins and iron, as well as containing some essential fatty acids and a little vitamin A.  Heart contains good levels of taurine which is an important amino acid for heart health. 

Taurine is a particularly important functional nutrient for maintaining cats’ wellbeing and is found in many animal-based proteins (i.e. meat, offal).  A lack of taurine can cause eye problems including eye degeneration or even blindness, as well as hair loss, tooth decay and a weak and enlarged heart.

Remember, the heart is muscle meat, not offal.

Raw Green Tripe

Raw Green Tripe has long been quoted as being “the finest of all-natural foods”.

Raw green tripe is the edible lining and accompanying content of a sheep’s first or second division of the stomach.  Paunch tripe comes from the large first stomach division and honeycomb tripe comes from the second division.

We only use lamb tripe as beef has been known to cause allergies.  Creamy light brown / slightly green colour, it should be consumed unprocessed and unbleached.

Both dogs and cats benefit from eating tripe as it contains a very diverse profile of living nutrients including digestive enzymes, Omega 3 & 6 fatty acids, vitamin B, probiotics and phytonutrients.  Raw green tripe has a very good calcium to phosphorus ratio and while it is not an essential part of the diet, it is extremely nutritious.

For those cat or dog owners reluctant or concerned about moving their animal to an 80% muscle meat diet, tripe provides a viable partial replacement (see our tailored dietary solutions).

Our tripe is sourced from grass-fed herbivores (not grain fed) in order to deliver maximum nutritional benefit to your animal.


Kidneys are another great source of good quality protein, essential fatty acids and many crucial vitamins including all the fat-soluble vitamins: A, D, E and K.  Kidneys are a rich source of iron and all the B vitamins as well as good levels of zinc.

Go Raw

Why Raw Meat Without Kibble?

Dogs and cats have sharp teeth designed for grabbing, ripping, tearing, shredding and shearing meat.  Their jaws work up and down, not side to side like a cow chewing grass.

The corn-based protein found in kibble (which is cheaper to manufacture) is not as good as the protein found in meat, meaty bones and offal, whilst kibble manufacturers enrich their products by adding vitamins and minerals after drying (the heating process used reduces the level of naturally occurring nutrients).

Commercial pet foods (dry foods in particular) often contain a large amount of grains which are not a natural part of the dog’s or cat’s diet.

Dogs and cats do not have the ability to digest grains properly and research has found that consuming grains adds extra strain to the animal’s liver, which needs to produce more bile to break down the insoluble fibre.   

Grains suppress the immune system as they are mucous forming and provide an ideal environment for parasites to thrive in.  Grains also contribute to the formation of dental plaque and tartar on the teeth, as well as bad breath and flatulence.  Dogs and cats have no dietary requirements for carbohydrates, nor are they equipped with the teeth to adequately process them.

Because cats are obligate carnivores and they have an inability to digest grains, you may find that consuming them (through the grains or preservatives in kibble) results in allergies.

You may also notice that your dog or cat gains weight easily despite receiving plenty of exercise. With prey model feeding, your animal will get all the nutrition they need and none of the stuff they don’t, meaning a healthy weight is more easily maintained.

In recent years, pet food manufacturers have realised that the public have begun to rightly question whether kibble is an appropriate food for their animals, and to combat this they have come out with ‘Grain Free’ options.  Grain free options add vegetables such as potatoes, sweet potatoes, lentils, quinoa, and peas.  Although these ingredients seem healthier, they are still high in carbohydrates, for which dogs and cats have no legitimate dietary need.

If you choose to feed your dogs and cats kibble, we urge you to carry out thorough research, as advancements in science now present compelling evidence that grain-free foods containing vegetables such as those listed above are not necessarily any healthier for your dog than kibble, and have been linked to dilated cardiomyopathy in some dogs.

The Best Bits

Which Nutrients are contained within Meaty Bones?

Raw meaty bones are living tissue composed of living cells and just like any part of the body, they are a complex source of biologically balanced protein, minerals, calcium, copper, iodine, iron, magnesium, zinc and manganese.

By adding 10% bone to meals, you achieve the ideal ratio of calcium to phosphorus required by a dog or cat.

Bones are high in calcium, whilst phosphorus is a mineral found in bones.  Both are essential to building strong healthy bones as well as keeping other parts of their body healthy.  When meat is fed with 10% bone, your cat and dog receive the precise calcium to phosphorus ratio we recommend.  Whole prey such as, rabbit, hare, mice, fish, eggs and tripe also contain the same balanced ratio of calcium and phosphorus.

Raw bones can be a fantastic source of minerals and other nutrients to dogs.  Bones are composed of calcium phosphate, a mineral that aids your dog’s proper growth, and a raw bone can help a canine’s skeletal system to regenerate and adapt.  In fact, the calcium in raw bones can be up to four times more digestible than most commonly available calcium supplements.  Raw bones are especially important for large-breed puppies as these pups tend to grow quickly and need the extra calcium phosphate boost.

It's Just Healthier

What are the Health Benefits of Raw Meat vs Commercial Cooked / Wet Food?

When it comes to packet or tinned commercial ‘wet’ cat food (mostly marketed as cooked meats in gravy), it can be eye-opening to dig a little deeper into what ingredients comprise the finished product.

Many commercially available wet cat and dog food are labelled “with chicken / lamb / beef flavour”, where the named ingredient need only actually constitute 3 or 4% of the overall food.

As an example, a “chicken flavour” product may contain only chicken broth, whilst a “milk flavour” may be derived from whey.

Other foodstuffs often contained within commercial pet food products include:

Meat By-Products – the non-rendered clean non-meat parts derived from slaughtered mammals, such as spleen, brain, partially defatted low temperature fatty tissues, stomach and intestines freed of their content.

Non-specific Meats – many commercial pet foods consist of blended meat that has been added to a vat and mixed, which is why labelling can be left deliberately vague.

Binder Agent – a non-descript binding agent to join the disparate ingredients together, this can sometimes be derived from grains (such as corn, wheat or oats), which are not a natural ingredient of either a cat’s or dog’s diet and can cause liver issues as well as issues with oral health.

Gelling Agents –hydrocolloid thickeners are used in pet and human food (such as ketchup) to modulate viscosity and increase shelf-life. 

By law all pet food labels must contain a complete list of ingredients (using the common names of said ingredients); we recommend studying the ingredients and nutritional information on your commercial cat food products and carrying out appropriate research.

9 times out of 10, it should be clear that prey model food, comprising of muscle meat, organs and bones, is a much more transparent and healthier option than typical supermarket fare.

Taurine (a crucial contributor to a healthy heart in cats and dogs thanks to the amino acids contained within) in commercial foods may be synthetic, while natural taurine (found in many organs, especially heart) is accepted amongst animal nutritionists as a healthier option.

Similarly, all essential vitamins and minerals for a healthy dog or cat are included in prey model diet meals.  This includes vitamins A, C, D, E, and K, plus the B vitamins: thiamin (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxal (B6), cobalamin (B12), biotin, and folate/folic acid.

For more information on common practices in pet food labelling and food composition, visit

3 Sizes for Cats & Dogs

Variety Meat Box

We have made prey model diet products available in our Variety Meat Packs, now available on a subscription, or as a one-off purchase!

from $65

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